Is Simify worth it? Genuinely yes for Europe, and hard to justify for Bali

Where the flat rate works and where it does not

Ten gigabytes over thirty days, in Australian dollars.

Their full ladder, identical across all sixteen destination handles:

The larger tiers are where the model looks best. 100GB over 90 days at A$219 is a genuinely competitive long-stay product, and very few providers in this category sell anything that shape at all.

Full nine-provider table, re-checked monthly: travel eSIM prices in Australia.

What Simify genuinely gets right

1. The clause we copied. Buried in their help centre refund policy:

“If you are unable to contact us whilst abroad, try to take screenshots of the error and your APN settings so that we can assist you as soon as you return.”

Nearly everyone in this category, us included until we read that line, requires you to report a fault while it is happening. That rule is written for the seller’s convenience: the person most likely to need a refund is the person whose phone cannot get online, and telling them to contact you from the phone that does not work is not a policy.

Simify is the only company we found that publishes a way out of it, and we have since put the same fallback in our own refund policy in close to the same words. They wrote the better rule and they deserve the credit.

2. Their help centre refund policy is the best-written refund document of any Australian provider in this comparison. It is eSIM-aware, generous and reasonable:

“eSIMs are digital products and cannot be physically returned. There is no traditional ‘return’ process.”

“you may qualify for a full refund if: The eSIM was purchased directly from the Simify website; The eSIM has not been activated; The purchase was made within the last 6 months (180 days).”

One hundred and eighty days on an unactivated plan is more generous than ours.

3. The fastest throttled speed in the category.

“Once you use around 1-1.5GB of high-speed data within a single day, your connection may slow down for the rest of that day. This is called throttling. When throttled, your speed is reduced to around 3 Mbps.”

Three megabits is faster than anyone else, including Ubigi’s 2 Mbps and well ahead of the 1 Mbps most of this category drops to.

4. Not having to think. There is a real cost to comparison shopping. Some people will happily pay a premium to buy the same thing every trip and never open a table again, and Simify’s model serves that customer honestly.
5. They are Australian , Sydney-founded in 2018, and their hotspot troubleshooting guides for iPhone, Samsung and Pixel are more detailed than most of this category manages.

The three things to check first

1. The destination test

Covered above and it is the whole decision. Look up the going rate for where you are going before you buy. If it is under about A$25, you are paying roughly double or triple.

2. Two contradictory refund policies

This is the substantive problem, and it undercuts the good document quoted above.

Simify publishes two complete refund policies at once, on two live pages. The help centre one is the good one. The other, on their store policies page, says:

“Our policy lasts 30 days. If 30 days have gone by since your purchase, unfortunately we can’t offer you a refund or exchange.”

“To be eligible for a return, your item must be unused and in the same condition that you received it. It must also be in the original packaging.”

“To return your product, you should mail your product to: 302A/30 Innesdale Rd Wolli Creek, NSW 2205.”

“Only regular priced items may be refunded, unfortunately sale items cannot be refunded.”

They disagree on three things that matter:

The window. Thirty days against one hundred and eighty. Buy in January for a July trip, cancel in March, and you are refundable under one and time-barred under the other.

Physical return. One says post it back at your own cost with return shipping deducted. The other says eSIMs cannot be returned.

Sale items. One excludes them outright. The other does not mention them. Simify runs seasonal offers, bundle deals, app-exclusive pricing, a first-purchase discount and a referral programme, so a large share of their orders are arguably sale items.

Nothing on either page says which governs. There is also a third intake route, a Google Form, and a fourth document covering cancellations.

Practical advice: if you need a refund, cite the help centre policy by name, because it is the one written for the product you bought. Full comparison of the field: travel eSIM refund policies compared.

3. The throttle trigger is the lowest in the category

Their throttled speed is the fastest. Their trigger is the lowest.

1 to 1.5GB a day is not heavy use. Maps, messaging and a couple of videos will reach it, so on an unlimited Simify plan you should expect to be throttled most days.

Their own material also contradicts itself here: a separate article says unlimited plans have “no hard data cap” with slowdowns only from “very high usage in a short time.” Quote the article with the number in it. What “unlimited” actually means.

Two smaller things

Their support hours are published without a time zone. “We are responsive between 10AM to 5PM.” No time zone, no days of the week. If you are in Rome working out when someone will answer, that does not help.

Their governing law clause names a street address. Section 18 of their Terms of Service reads:

“These Terms of Service and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws of 715 South Curley St., Baltimore, Maryland 21224, United States.”

That is unedited placeholder text from a store platform’s sample terms, and it appears on two of their pages. In practice it means very little for you, because Australian consumer guarantees apply to services supplied to Australian consumers regardless of what a contract says and cannot be excluded by a term. What it tells you is how closely the paperwork has been read.

So, is it worth it?

Yes if: you are buying a global or multi-region plan, where their A$49 beats most of the field. Or you are going to Europe, where they are mid-pack rather than expensive. Or you want one price across sixteen destinations and never to compare again. Or you are buying a long-stay plan, where their 100GB over 90 days at A$219 is genuinely competitive.

Check first if: you might need a refund, because two contradictory policies apply and you should know which to cite. Or you are buying unlimited, because the throttle trigger is the lowest here even though the throttled speed is the fastest.

No if: you are going to Thailand, Bali, Japan, Singapore, New Zealand or the USA, where you are paying roughly double to triple the going rate for the same amount of data.

We have listed the alternatives destination by destination in Simify alternatives, and compared them directly, with our obvious conflict declared, in Simify vs The SIM Shop and SimCorner vs Simify.

Questions people actually ask

Why does Simify charge the same price for every country?

They run one flat price list shared across sixteen destination handles, so 10GB over 30 days is A$49 whether you are going to Bali or Berlin. It is competitive on expensive destinations and roughly triple the market on cheap ones.

Is Simify expensive?

It depends entirely on the destination. On Thailand at A$49 against SimCorner’s A$14 and on Bali against our A$17.95, yes. On global plans at A$49 and long-stay plans like 100GB over 90 days at A$219, no.

Is Simify Australian?

Yes. They trade as SimsDirect Pty Ltd, founded in Sydney in 2018, with a return address in Wolli Creek, NSW. Their published governing law clause, however, names a street address in Baltimore, Maryland, which is unedited template text.

What is Simify’s refund policy?

There are two live ones and they disagree. Their help centre policy allows 180 days on an unactivated eSIM with no return required, and is the better document. Their store policies page allows 30 days, requires physical return in original packaging, and excludes sale items. Cite the help centre one.

How fast is Simify’s throttled speed?

Around 3 Mbps, which is the fastest in this category. The trigger is around 1 to 1.5GB of high speed data per day, which is the lowest, so most travellers will hit it on a normal day.

Does Simify have good support?

They publish “we are responsive between 10AM to 5PM” without a time zone or days of the week, and no phone number. Their help centre articles, particularly the hotspot troubleshooting, are more detailed than most of this category.

Is Simify good for a long trip?

Yes, comparatively. Their 45GB over 45 days at A$135, 60GB over 60 days at A$159 and 100GB over 90 days at A$219 are the part of their ladder where the flat model works best, and very few competitors sell plans that shape.

Should I buy Simify for Bali?

Not on price. A$49 for 10GB against A$17.95 from us and A$25 from SimCorner is roughly triple the going rate for the same data.

Sources

Simify pricing from their Australian store and public product feed, 17 August 2026. Policy quotes from their refund policy, their help centre money back guarantee and refund policy, their Terms of Service and their help centre articles on throttling and support. Simify publishes no last-updated date on any policy page, so all quotes are recorded as retrieved. Comparison prices maintained in travel eSIM prices in Australia.

Written by Lachlan, who runs The SIM Shop from Brisbane and answers the support email himself.