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Privacy

Privacy policy.

This page explains how we handle personal information when you browse, contact us, create an account or buy a travel eSIM.

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What we use details for.

We collect the practical information needed to process eSIM orders, send setup details, support travellers and keep the store safe.

01

Orders

Checkout, payment, account and setup handling.

02

Support

Order, destination, device and troubleshooting details you choose to send.

03

Security

Fraud prevention, access protection and store reliability.

04

Preferences

Useful eSIM updates only where you opt in or the law allows it.

Information we collect

  • Contact details such as your name, email address and phone number if you provide one.
  • Billing, account and order details needed to process an eSIM purchase.
  • Travel, destination, device model or support details you choose to send us.
  • Website and technical data such as IP address, browser, device type, pages viewed, cart activity and cookie identifiers.
  • Marketing preferences if you subscribe to updates or promotions.

How we use it

  • To process orders, payments, account access and customer support requests.
  • To send order confirmations, eSIM setup details and important service messages.
  • To check destination, device or activation issues when you ask for help.
  • To protect the store from fraud, misuse, security issues and unauthorised access.
  • To improve the website, product range, search experience and support content.
  • To send marketing messages where you have opted in or where the law allows it, with a way to unsubscribe from marketing messages.
  • To show relevant advertising and improve our campaigns using customer matching, where permitted and with consent where required.

Payments

Payments are processed through third-party payment providers. The SIM Shop does not intend to store full card numbers on this website. Any card or payment surcharge, if used, will be shown before payment and kept within the amount we are allowed to pass on.

eSIM suppliers and services

We may share the details needed to supply or support your eSIM with trusted service providers, including eSIM suppliers, payment processors, hosting providers, email services, analytics tools and fraud-prevention services. Some providers may process information outside Australia.

Google Ads and Customer Match

We may use contact details, such as your email address, that you provide directly to The SIM Shop when you buy, create an account or subscribe to updates, with Google Ads Customer Match. This helps us show relevant SIM Shop ads on supported Google services and improve our advertising. We only use these details where permitted by applicable privacy law and Google policies, and obtain consent where required.

For Customer Match, contact details are converted into hashed codes before being matched with Google accounts. Hashing helps protect the details but does not make them anonymous. Google may process this information outside Australia under its privacy policy and Customer Match data-use rules.

You can ask us not to use your contact details for Customer Match by emailing hello@thesimshop.com.au. You can also manage personalised Google ads through My Ad Centre. These choices do not affect your order, eSIM delivery or support. Email marketing subscriptions and Google Customer Reviews survey choices are handled separately.

Google Customer Reviews

We use Google Customer Reviews to collect independent feedback about purchases. On your verified order confirmation page, we share your order number, checkout email address, billing country and estimated delivery or service-use date with Google. When reliable trip dates are saved with your order, the estimated date can reflect the expected end of your trip. Otherwise, we use the expected digital-delivery date.

This information is shared when Google’s review invitation loads, before you choose whether to receive a survey. Google only sends the review survey if you opt in through its invitation. Your choice is separate from subscribing to SIM Shop marketing emails and does not affect your order or support.

Google and other third-party providers may place or read cookies, or use similar technologies, in connection with the review invitation and Google Store Widget. Google also collects aggregated widget interaction information, such as views and clicks. Google processes information under its privacy policy, including outside Australia. You can manage cookies in your browser and manage Google’s advertising cookie preferences through Google Ads Settings.

Cookies and analytics

Cookies help the store remember cart activity, keep the checkout working, measure site performance and understand which pages are useful. You can manage cookies in your browser settings, although some checkout features may not work correctly without them.

Partner referral tracking. When you open an approved partner link, first-party cookies can remember that partner for up to 90 days so an eligible order can be attributed correctly. We record pseudonymous browser-session, network and device hashes, the campaign label, destination path and referring domain. We do not keep full destination or referring URL query strings in new click records.

Raw partner click records are aggregated and deleted after 180 days under the current programme setting. Daily totals by campaign, destination and source domain may be retained for programme reporting. If you buy, the partner attribution stored with the order is retained as part of the order and commission record so we can administer reviews, payouts, refunds and disputes.

Security and retention

We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure. We keep information for as long as needed for orders, support, accounting, security and legal requirements.

Travel Desk support. We minimise raw Travel Desk support events and delete them after 90 days. Private Travel Desk cases and their WordPress metadata are removed from the active support queue after 90 days, unless we need to keep them for a legal, security, dispute, accounting or other permitted purpose. An authorised legal hold can pause that deletion for the relevant case.

Access to active Travel Desk cases is restricted to authorised support staff. Support notification emails are handled in the business support mailbox under its own retention and access controls, not the 90-day case-queue period. Protected backups may retain an earlier copy for their normal limited backup cycle and are not used for routine support.

Do not send card details, passwords, passport information, IMEI or EID numbers in a Travel Desk message or screenshot.

Access, correction and complaints

You can email hello@thesimshop.com.au or contact us to ask about personal information we hold about you, request a correction, or raise a privacy concern. Include enough detail for us to identify the order or enquiry without sending passwords, card numbers or unnecessary identity documents.

For privacy access, correction or complaints, email hello@thesimshop.com.au or use the contact page above.

Company details

The SIM Shop is operated by The SIM Shop Pty Ltd. ABN 50 699 035 704 and ACN 699 035 704.

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