Simify alternatives, and the one number that decides whether you need one

Why people look for a Simify alternative

Almost always one reason, and it is arithmetic rather than grievance.

Simify charges the same price for every destination. Ten gigabytes over thirty days is A$49 whether you are going to Bali, Bangkok, Tokyo, Auckland, Singapore or across Europe. Sixteen destination handles, one ladder.

That is a real product decision, not a mistake. It makes buying simple and it prices long multi-country trips well. But it produces a very sharp split.

On destinations where wholesale data is expensive, A$49 is competitive. Europe, global and the big multi-region plans.

On destinations where wholesale data is cheap, A$49 is roughly triple the going rate. Thailand costs A$14.00 from SimCorner. Bali costs A$17.95 from us.

So the useful question is not “is Simify good.” It is “what does my destination normally cost.” If the answer is above about A$40, stay where you are. If it is below about A$25, this page is for you.

The longer version of that argument is in is Simify worth it.

The destination-by-destination gap

Ten gigabytes over thirty days, in Australian dollars, with Simify’s flat A$49 as the baseline.

Read the top row before the rest. On the checked global plans, Simify was the better price fit: A$49 against our A$89.95 for 10GB. If that exact global coverage suits your trip, compare their plan first.

On Europe they are mid-pack rather than bad. Our 41-destination Europe 10GB is A$49.95, marginally dearer than Simify’s A$49, and Ubigi at A$26.00 beats both. Our 35-area plan is A$24.95 without France, and Europe 30+ Areas includes France and Turkey at A$29.95. Both come in under all three on smaller lists.

The 35-area plan does not include France. If Paris or anywhere else in France is on your itinerary, take Europe 30+ Areas instead: it covers 34 destinations including France and Turkey, and 10GB over 30 days is A$29.95. The 35-area list also leaves out Turkey, Serbia, North Macedonia, Gibraltar and the Channel Islands.

Everywhere else the gap is between A$15 and A$35 on a single purchase. That is the whole case for switching, and it is the only case.

Full nine-provider table, dated and re-checked monthly: travel eSIM prices in Australia.

Us, if you are going to Asia, the USA, the UK or New Zealand

Where we beat them: every destination in the table except global. On Europe, our 35-area and Europe 30+ Areas plans are lower, while our 41-destination plan is ninety-five cents higher. Bali A$17.95 against A$49. Japan A$19.95 against A$49. UK A$16.95 against A$49.

We are an Australian company, The SIM Shop Pty Ltd, ACN 699 035 704, based in Brisbane and online only. Prices are in Australian dollars, so the number on the page is the number on your card. The SIM Shop is not registered for GST, so GST is not charged.

Where Simify still makes more sense.

Our exact plans publish the high-speed allowance and reset basis, but we do not print a reduced-speed number when the supplier has not given us one. Simify publishes roughly one to one and a half gigabytes a day before throttling to about 3 Mbps. That is clearer across the whole range.

We now publish the supported carrier or carriers on each exact plan. They do not publish the same detail consistently, so check the exact product rather than assuming a provider-wide network.

Our SIM Shop Credit terms are public, and the credit is store credit rather than cash.

We are dearer than Simify on global plans. On Europe it depends on the footprint: marginally dearer on our 41-destination plan, and lower on Europe 30+ Areas with France and the 35-area plan without it.

Simify, listed under its previous name SimsDirect, holds 4.2 stars from 675 reviews on ProductReview.com.au. We are not currently listed there. We have claimed our Trustpilot profile, but it had no reviews when checked on 25 August 2026. We are not going to turn that into a rating. What we can show you now is our company and ABN, the networks on each exact plan, dated AUD prices, one eSIM-specific refund policy, public Credit terms and Brisbane support.

Ubigi, if you are going to Europe or you use a lot of data

Where they beat Simify: Europe at A$26.00 against A$49, the UK at A$19.00, the USA at A$24.00. Australians are billed in Australian dollars, so there is no conversion to work out.

Ubigi is the retail brand of Transatel, which is owned by NTT. They publish the most generous unlimited terms we found: 25 to 60 gigabytes per plan depending on the destination, then 2 Mbps. That is far more headroom before throttling than Simify’s daily allowance, though Simify’s throttled speed is faster once you hit it.

What you give up. Their terms are governed by French law with disputes in Paris, against Simify’s Australian trading base and Sydney address. Their regional Asia plan at A$48.00 is one of the dearest in that row. Their support is thinner than Simify’s help centre, which is genuinely one of the best in this category.

SimCorner, if you are going to Thailand or its regional plan fits

Where they beat Simify: Thailand at A$14.00 against A$49, the biggest single gap on this page. Their regional plan at A$34.00 also beats Simify, as do Japan at A$25.00 and Europe at A$30.00. Nomad’s captured 14-country Asia Pacific plan was lower at A$29.31, so compare the country lists before choosing the regional plan.

They are Australian, they have traded since 2013, they hold 4.2 stars from 345 reviews on ProductReview.com.au, and they are the only provider in this comparison that will post you a physical SIM card if your phone does not support eSIM.

What you give up. Their published refund policy covers “Sim cards and/or Accessory” and never uses the word eSIM, and it asks you to return a faulty SIM at your own cost. Simify’s refund position is contradictory across three separate pages, but at least one of those pages is written for eSIMs specifically. SimCorner’s Europe Unlimited plan publishes “3GB/day (5G/4G), then unlimited @128kbps”, which is the lowest throttled speed we found anywhere and is not usable for maps.

Airalo, if you want the deepest catalogue

Where they beat Simify: Thailand at A$16.00, Japan at A$26.00, Vietnam at A$26.00, the UK at A$27.50, regional Asia at A$36.50. Australians are billed in Australian dollars.

Airalo sells more destinations than anyone else, and they are the only provider that puts tethering in writing: their fair use policy states there is “no limit on tethering or the number of devices.” Their loyalty programme is tiered at 5, 6, 7 and 10 per cent depending on lifetime spend, with a localised A$5 referral for Australia.

What you give up. Their unlimited plans allow 3GB a day then drop to 1 Mbps, which is a third of Simify’s throttled speed. Their Europe plan at A$44.50 is close enough to Simify’s A$49 that the flat rate is not costing you much there.

Nomad, if its live price or rewards suit you

Where they can beat Simify: on current destination price. Nomad’s Australian storefront now renders AUD, so the older US-dollar examples are no longer used. On 25 August 2026, captured 10GB/30-day examples included China at A$23.73 sale, Canada at A$23.73 sale and a 14-country Asia Pacific plan at A$29.31, all below Simify’s A$49 shape.

Their rewards programme is the most generous for ordinary buyers, at five per cent back plus a bonus on repeat purchases, and they are the only provider we found offering a free trial.

What you give up. Nomad’s throttled speed is published three different ways across its own pages, one of which is silence. Its refund terms are also among the narrowest we compared: effectively no cooling off after activation unless the fault is theirs. Simify, whatever the contradictions, publishes a 180-day window on unactivated eSIMs.

Saily, if you want the throttle stated plainly

Where they beat Simify: Thailand US$10.99, Japan US$17.99, Vietnam US$17.99, the UK US$18.99.

Saily is NordVPN’s eSIM brand and it trades in Australia through CyberQuay Pty Ltd, a Sydney company, which is more Australian corporate presence than most offshore providers offer. Their unlimited terms are stated clearly: 3GB or 5GB per day depending on the country, then 1 Mbps, resetting at local midnight.

What you give up. US dollar billing, with no Australian dollar option in Saily’s currency configuration. Their Europe plan at US$35.99 is not obviously better than Simify’s A$49 once converted. Their Australian review record on ProductReview.com.au is 2.5 stars from 13 reviews, against Simify’s 4.2 from 675.

Holafly, if you might cancel

Where they beat Simify: nowhere on price for a normal thirty day trip. Their thirty day plan is A$117.

Where they beat Simify on terms: they publish a six month refund window on an unactivated eSIM, which is the longest in this category and comfortably clearer than Simify’s three parallel policies.

What you give up. The price, obviously. They also publish no throttle figure at all for their unlimited plans, and they cap hotspot use at one gigabyte a day. Simify publishes both numbers.

Which swap for which problem

Four reasons to stay with Simify

1. Their refund policy contains the best single clause any Australian provider in this category has written. From their help centre:

“If you are unable to contact us whilst abroad, try to take screenshots of the error and your APN settings so that we can assist you as soon as you return.”

Nearly everyone here, us included until we read that line, requires you to report a fault while it is happening. That rule suits the seller: the person most likely to need a refund is the person whose phone cannot get online, and telling them to contact you from the phone that does not work is not a policy.

We have since put the same fallback in our own refund policy, in close to the same words, and we are not going to pretend we thought of it. Simify did.

2. Their help centre is the best documentation in this comparison. Roughly forty articles split by device across iPhone, Samsung and Pixel, with an actual APN value table, a dedicated article for an eSIM that started early, and the only repeated warning we found anywhere about turning off iOS Mobile Data Switching, which is a very common cause of accidental home-SIM roaming charges.
3. They publish both unlimited numbers. Roughly one to one and a half gigabytes a day, then about 3 Mbps. The trigger is the lowest in this category and the speed is the fastest. We publish each exact plan’s high-speed allowance and reset basis, but we do not print a reduced-speed number where the supplier has not provided one. Simify’s universal pair is still clearer.
4. The flat rate is genuinely good on long and complex trips. 100GB over 90 days at A$219, priced identically for every destination, is a shape almost nobody else in this category sells at all. If your trip is three months across several countries, the model works in your favour.

What we could not verify

Simify’s ABN or ACN. We could not find one published anywhere on their site. That is not an accusation of anything; it is a gap in what is on the page.

Their governing law clause. The terms of service at simify.com/policies/terms-of-service name a street address in Baltimore, Maryland rather than a jurisdiction, which is the unedited Shopify template placeholder. Australian Consumer Law applies to Australian consumers regardless of what a contract says, so this changes nothing about your rights. It does mean there is no local dispute path written down.

Which network each plan uses. They do not publish it consistently. We now publish the supported carrier or carriers on each exact plan where our current supplier catalogue provides them. See who owns the network behind your travel eSIM.

Questions people actually ask

Is Simify the same company as SimsDirect?

Yes. Simify is the current brand; SimsDirect is the earlier name, and the ProductReview.com.au listing is still under SimsDirect with 4.2 stars from 675 reviews. Their old refund policy page still lists two simsdirect.com.au email addresses while the rest of the site uses hello@simify.com.

Is A$49 for 10GB actually expensive?

It depends entirely on the destination. For a global plan it is the best price in our table. For Thailand it is three and a half times what SimCorner charges. Same product, same price, wildly different value.

Which alternative is cheapest overall?

There is no single answer, and anyone who gives you one is selling something. In the dated table, SimCorner leads Thailand, Nomad has the lowest captured Southeast Asia price, and Europe depends on the footprint: our 35-area plan is lowest but leaves out France, Ubigi was A$26.00, and our Europe 30+ Areas plan with France was A$29.95. We lead most of the remaining single-country rows. The regional country lists differ, so the lowest number only wins if it covers your route.

Does Simify sell physical SIM cards?

Their shipping page states “We only sell eSIMs which are delivered instantly via email.” Of the providers on this page, only SimCorner will post you a physical SIM.

Can I get a refund from Simify if my plans change?

Their help centre policy says yes on an unactivated eSIM bought directly from them within 180 days. Their Shopify policy page says something different and asks for physical return in original packaging. Both pages are live and neither carries a date. Ask in writing before you buy if this matters to you. We have compared every provider’s refund terms in travel eSIM refund policies compared.

Should I just stay with Simify?

Yes if you are buying a global plan, if you are on a long multi-country trip, if you want the best documentation in the category, or if you want a provider that publishes both of its unlimited numbers. Those are real and most alternatives on this page are worse on at least one of them.

Do any of these providers let me keep my Australian number?

All of them, in the same way: a travel eSIM is a second line, so your Australian SIM stays in the phone for calls and texts while the eSIM carries data. Turn data roaming off on the Australian line before you go.

Sources

All prices from each provider’s own live pricing pages, captured 17 August 2026 unless otherwise dated, with full methodology in travel eSIM prices in Australia. Our regional prices and Nomad’s A$29.31 Asia Pacific example were rechecked on 25 August 2026. Simify quotes from their refund policy, their help centre money back guarantee article at help.simify.com, their shipping page and their terms of service. Alternative provider terms from Airalo’s fair use policy, Saily’s Terms of Service, Ubigi’s Terms and Conditions, Nomad’s terms, Holafly’s refund policy and SimCorner’s refund policy. Review counts from ProductReview.com.au, stated as observed and not interpreted. Our review-footprint wording links our claimed Trustpilot profile.

Written by Lachlan, who runs The SIM Shop from Brisbane and answers the support email himself.