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Up to 59% Off | Black Friday eSIM Deals 2026 | The SIM Shop

The sale hasn’t started yet. Compare the upcoming prices below, then check which allowance, coverage and start deadline fit your trip.

By Lachlan6 min read

In this guide 5 sections

I’m going to cut our prices hard this Black Friday because I want more people to try The SIM Shop. If you’ve already booked the trip, I’d like the data to be one of the cheaper things left to sort out.

This is a preview for 20 to 30 November 2026. The sale hasn’t started yet. The prices below are upcoming offers. Today’s selected-plan prices and any separate offers apply until the campaign opens.

I’ve put the announced deals together below, then worked through a few choices where the cheapest option on the page might not be the one you want.

The upcoming prices, all in one place

Pre-sale preview. Black Friday prices are planned from 12:00am AEST on Friday 20 November to 11:59pm AEST on Monday 30 November 2026, including Cyber Monday. They aren’t available yet.

Scroll sideways to compare

The upcoming prices, all in one place
PlanValidityPrevious priceBlack Friday price, from 20 NovemberDiscount
Japan 3GB30 daysA$11.95A$5.4055% off
Japan 5GB30 daysA$14.95A$6.9054% off
Japan 10GB30 daysA$19.95A$9.9050% off
Japan full-speed unlimited*7 daysA$34.95A$21.5038% off
Japan local KDDI unlimited*14 daysA$60.95A$36.2041% off
Bali / Indonesia 10GB30 daysA$17.95A$11.1038% off
Thailand 20GB30 daysA$29.95A$14.7051% off
China 10GB30 daysA$24.95A$10.2059% off
USA 10GB30 daysA$19.95A$11.5042% off
Europe 10GB30 daysA$31.95A$14.9053% off
UK 10GB30 daysA$16.95A$10.3039% off

All amounts are AUD. Previous listed prices were checked on 27 October 2026. Percentages, including the headline, are rounded to the nearest whole number. Separate current promotions can have different prices and terms. We’ll recheck the exact offers and comparison prices before the campaign opens.

*The two unlimited offers have different durations, fair-use rules and hotspot conditions. The Japan comparison below explains the distinction.

The discount varies by plan. The 59% headline is the highest rounded discount in this announced list; it doesn’t mean every plan gets 59% off. If your destination isn’t here, browse the destinations and check back for the final campaign list.

Japan: a few dollars can change the choice

There’s only $1.50 between the upcoming 3GB and 5GB offers, and another $3 between 5GB and 10GB. Each has a total allowance to use over its 30-day validity, rather than a fresh allowance every morning.

For a worked example, a ten-day Japan trip budgeted at 0.3GB a day for apps plus 1GB of uploads totals 4GB; a deliberate 25% margin makes it 5GB. That fits the upcoming 5GB offer at A$6.90, while the extra A$3 for 10GB buys another 5GB of room. Use Plan my trip with your own dates, activities and sharing needs rather than treating those assumed amounts as every traveller’s usage.

The start deadline can change the choice too. At our 27 October check, the 3GB plan has 180 days to start, while these 5GB and 10GB plans have 60. Buying for April? Don’t assume the bigger allowance has the longer shelf life. Our buying-ahead guide works through that example.

For unlimited, compare the actual job you need it to do. The seven-day full-speed offer has no total data cap, no routine fair-use threshold and no separate hotspot allowance. Exceptional restrictions to protect the network can still apply, and speeds depend on conditions. It also only covers seven days, so it won’t cover a fortnight just because the data is unlimited.

The local KDDI 14-day offer has unlimited on-phone data under a rolling three-day fair-use policy, with no published GB trigger and possible restricted speeds around 1Mbps. Hotspot is a separate 13GB for the whole plan, with possible speeds around 128kbps afterwards. It counts Japan calendar days from first KDDI data use and has an issued start-by deadline. Read the local KDDI terms if that’s the one you’re considering.

I’d look closely at that hotspot difference if I were taking a laptop. The buying guide explains what it means in practice.

London only, or London, Paris and Rome?

The UK and Europe offers in the table are both 10GB over 30 days. The upcoming Europe offer costs $4.60 more.

For London only, the UK plan may be all you need. For London, Paris and Rome, the exact Europe plan listed here includes the UK, France and Italy. Its 10GB is shared across the trip; it doesn’t restart when you cross a border.

That’s a more useful comparison than simply picking whichever row has the bigger percentage. Check the full country list for every stop, because another plan labelled “Europe” can cover a different set of countries.

For Bali, the Indonesia offer covers the destination. Think about the data you’ll use away from the accommodation: transfers, WhatsApp, maps and ride apps. Hotel Wi-Fi may cover some evening use, but it doesn’t replace having a connection while you’re out.

Buying now for a trip next year

The sale price doesn’t change a plan’s deadline to start. Some of the offers have 60 days, some have 180, and the local KDDI range uses an issued deadline. Check your selected plan rather than borrowing the rules from another row.

If you need data before 20 November, I’d get it sorted before you go. If your trip is after the sale, our should-you-wait guide puts the savings beside a few departure-date examples.

How buying during the sale is planned to work

The planned prices will apply automatically when the campaign opens. You won’t need a Black Friday code or an account. Guests will get the same sale prices.

Black Friday offers won’t stack with other coupons, SIM Shop Credit redemption, Mates Rates or Passport Club rewards. Eligible signed-in customers can still earn 5% SIM Shop Credit on the amount paid under the usual conditions. Passport spend progress uses what you actually pay; order and destination progress follow the usual rules. Guests don’t earn account Credit or Passport progress.

Your existing Credit and rewards stay available for another eligible purchase. The campaign terms have the full details.

If your trip changes, qualifying paid campaign orders will have 365 days from purchase to request a change-of-mind refund, including guest orders, provided the eSIM stays uninstalled, unactivated and unused. We refund the amount actually paid to the original payment method unless you choose another lawful remedy. Earned Credit is reversed and Passport progress is recalculated. That request window doesn’t extend the plan’s start deadline; Australian Consumer Law rights apply separately. See the full refund promise.

Before buying, check your exact phone supports eSIM and is unlocked. Save the setup email, then install after landing on working airport Wi-Fi. If it won’t connect, wait for hotel Wi-Fi or another steady trusted connection. Buying early doesn’t mean installing early.

If you’re stuck between two plans, send us your dates, destinations and how you use your phone. That’s much easier to work with than “which one’s best?”

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